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“I hope that in the long-run, our country will adopt as it has done with every other aspect of technology,” he says.The 2014 Kenya Demographics & Health Survey indicated that 60 per cent of women (compared to 51 per cent of men) between the ages of 15 and 49 are in some sort of romantic union.
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Isherwood started Date-Me-Kenya following a conversation he had with a fellow Kenyan friend who remarked how difficult it was to meet someone to date in Kenya.
Always keen to start what he calls ‘unusual businesses’ (Isherwood has, among other things, sold women’s underwear in the UK and tried his hand at goat rearing and mango farming back home in Kenya) he launched straight into researching the idea and discovered it was worth pursuing.43,000 members shows that online dating is catching on in Kenya, but Isherwood admits that we still have a long way to go. One out of every three new relationships start online,” he says, “but it took them anywhere from 10 to 15 years to catch on – and even now, it is still not a mainstream way of meeting.”Even where there is success – for example couples who have met on the site, dated and gotten married – they are wary of the manner in which they met being exposed.
Date-Me-Kenya isn’t a new site; it’s been around for four years.
About 1,000 single people sign up to it every month. Its CEO, 31-year-old Ian Isherwood, personally sifts through the new profiles in order to flag and toss out offensive and fake/scam profiles, and is in a great position to offer insights on how single Kenyans are navigating the dating scene and its tech-driven avenue, online dating.
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