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As a sociologist, I am entirely unsurprised that race matters, especially in such a personal process like dating/mating.However, these findings may come as a surprise to the (quite significant) segments of the population who identify as color-blind; those who label contemporary society post-racial. Social psychologists know that what people say and what they do have little empirical connection.Perhaps most surprising is that among men, all racial groups preferred another race over their own.
The data shown above come from the Facebook dating app, Are You Interested (AYI), which works like this: Users in search of someone for a date or for sex flip through profiles of other users and, for each one, click either “yes” (I like what I see) or “skip” (show me the next profile).
When the answer is “yes,” the other user is notified and has the opportunity to respond. The graphic shows what percentage of people responded to a “yes,” based on the gender and ethnicity of both parties (the data are only for opposite-sex pairs of people).
How racist are Americans when it comes to selecting a mate? He only included heterosexual interactions between users who self-identified with the site's five largest racial categories: Black, White, Asian (East Asian), Hispanic/Latino and Indian.
has doubled in the past 30 years, according to online dating habits, we're still pretty racist. To examine how racial prejudice affects our romantic decisions, Kevin Lewis, a sociologist at the University of California at San Diego, analyzed messages sent by more than 126,000 Ok Cupid users over a two-and-a-half month period.
Unsurprisingly, most “yes’s” go unanswered, but there are patterns: For example, Asian women responded to white men who “yessed” them 7.8% of the time, more often than they responded to any other race.