Online dating branding

I think you’ll agree that business is a courtship of sorts. Not only do you need to attract, you also need to repel certain people as well.

In other words, a personality photo is a tool you can use to maximize the power of your online media, including Facebook, blog, and email newsletters.

Today’s audience trusts natural, authentic image of an ordinary person, rather than overly polished, dramatic image of a perfect looking person.

Dating sites rely on quality photography because people look at and may proceed to read the profile or the message.

It is ultimately the personality in the photo that activates your profile, to get the conversation started.

Warning: It takes a willingness and discipline to turn down business, sometimes potentially significant business.

Comments